Τετάρτη 20 Ιουνίου 2018

Strobridge Lithographing Co. Ivory® soap advertisement, c.1884

It is no coincidence that this lithograph produced by the Strobridge Lithographing Company resembles Thomas Anshutz’s painting The Ironworkers Noontime described in this journal [1]. Calling this lithograph art is justified by the phrase ‘good artists copy, great artists steal’ often attributed to Picasso – and the concept that advertising is an art form, which nurtures interest in new movements among huge audiences [2]. Lithography was invented after engraving and differed in two respects—it produced images from smooth surfaces and it permitted mass production of coloured images. Traditionally an artist drew on a limestone block with a greasy pen or chalk, this was washed with water and an oil-based ink applied with a roller. The hydrophobic ink fixed to the drawn area and was repelled by the damp stone allowing images to be printed on paper. A chromolithograph is made using a separate stone for each colour. Chromolithographs became popular after the Civil War satisfying the desires of the growing middle-classes to own realistic copies of art.

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