IJERPH, Vol. 15, Pages 2007: Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China

IJERPH, Vol. 15, Pages 2007: Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China

International Journal of Environmental Research and Public Health doi: 10.3390/ijerph15092007

Authors: Dongxiao Gu Xuejie Yang Xingguo Li Changyong Liang Jinhong Zhong Nanping Feng

With the broadening application of the New Rural Cooperative Medical Scheme (NCMS), its role in patient satisfaction in rural China has shifted to be the focus of academic research. Based on a technology acceptance model, this study will investigate the factors and mechanisms influencing patient satisfaction on NCMSS in rural places in China. In this study, based on a technology acceptance model, we developed a model that is associated with the influencing factors, patients’ continued participation and patient satisfaction, and conducted an empirical analysis based on data collected from rural areas of China’s Anhui Province. A NCMS′s reputed reliability, value, and convenience played a key role in positively influencing patient satisfaction. However, long-term patient participation was not significantly influenced by other social factors. In order to increase patient satisfaction, NCMS policy and implementation procedure needs further government modification and innovation with the goal of improving the reimbursement ratio, reducing the financial burden, and improving patient convenience.

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